In particular, the current label highlights the changing views of potential and actual adopters of the innovation, and the shifting pressures surrounding investment decisions. For example, an innovation may be in the trough yet still visible in the form of negative press. The current label more accurately reflects the deeper root cause and nature of the buzz as the innovation progresses. The original label focused on the level of buzz and market discourse that drives the peak. Originally, the vertical axis was labeled вЂњvisibility,вЂќ but we changed this in 2009. The vertical axis is labeled вЂњexpectations.вЂќ The distinctive vertical shape of the Hype Cycle curve shows how expectations surge and contract over time as an innovation progresses, based on the marketplaceвЂ™s assessment of its future expected value. One notable example was the e-business Hype Cycle published in 1999, which accurately predicted the dot-com bust of 2001 and the eventual emergence of e-business as вЂњbusiness as usual.вЂќ However, single-topic Hype Cycles can be useful for predicting the future path of an innovation. In practice, most Gartner Hype Cycles are a snapshot showing the relative positions of a set of innovation profiles at a single point in time. The horizontal axis of the Hype Cycle is labeled вЂњtime.вЂќ This is because a single innovation will progress through each stage as time passes. Following successful market place demonstrations, the adoption accelerates. Plateau of Productivity: The technology is realistically valued.With more investments, the contextual understanding of the technology grows, resulting in increasing performance. Slope of Enlightenment: Some early adopters who continued working with the technology begin to experience net benefits and regain motivation.Public disappointments spreads and are again hyped by media, this time negatively.

Trough of Disillusionment: The over-enthusiasm and hyped investments result in commercial adoptions that fail to meet performance and/or revenue expectations.Following a bandwagon effect, companies invest without having a clear strategy or sound business case. Peak of Inflated Expectations: This phase is characterized by high expectations boosted or hyped further by media coverage.Venture capitalists and adopting companies are aiming to capitalize on possible first mover advantages. Awareness about the technology starts to spread and attracts first media coverage. Innovation Trigger: A public announcement or demonstration triggers the cycle.For each phase some indictors are defined (see figure below) They allow judging the current stage for any given technology. Its path can be divided into five distinct phases: innovation trigger, peak of inflated expectations, through of disillusionment, slope of enlightenment, and plateau of productivity. The resulting hype cycle shape is depicted in the figure below. Depending on the technology, at some turning point the technology performance is supposed to take off until a plateau, defined by the technologyвЂ™s specific limits, is reached. Its fundamentals are poorly understood and investments into pilots and early adoptions may result only The s-curve shape of the technology maturity is based on the notion hat the performance or in this case particular maturity of a technology develops only slowly in the beginning. If you consider the year 2014, the technology that was at the peak of Hype Cycles was вЂInternet of ThingsвЂ™ and the technology at the bottom is вЂWhite Cloud ComputingвЂ™. But it is also interesting to note that the technology of Tablets was at the bottom at that time, but it has now emerged to be very useful all over the world. Now a decade later, BPM has most certainly lived up to the Hype.

As an effective example, in the year 2005, a technology called Business Process Management or BPM suites was at the top of the Hype Cycle which means that its hype at that time was at the highest. If we now go back and see the growth of old technologies, we will be able to observe and validate the curves and arches in the graphical representation. For several years of trying to bring this technology into the industry view, the organization began to use Hype Cycle charts of new and budding technologies. The concept of Hype Cycle was introduced by an analyst called Jackie Fenn in the year 1995.

6 The Hits and Misses of Gartner's Hype Cycle.

4 Why the Hype Cycle Matters: Traps and Opportunities.

3.1 Different Technology, Different Expectations Change.

1 What is Gartner's Hype Cycle Methodology.

Gartner hype cycle 2011